Why Digital Marketing Is Important For Startups?

Why Digital Marketing Is Important For Startups?

This is one of the most common questions that I face from my startup clients. They want to know about all the money that they will save with this type of advertising. There are two answers to this question. The first one is that digital marketing is so important for startups because it is so much cheaper than traditional advertising.

In today’s economic climate, it is important for startup businesses to cut costs where possible. Traditional marketing can cost thousands upon thousands of dollars while digital marketing can often times be done for hundreds or even thousands of dollars less. This is why digital marketing is so important for startups because it is an advertising form that allows a company to reach markets without as much of an investment. In today’s competitive market place, there is no room for wasted funds. If the business wants to get ahead of their competitors, then they need to use every available penny.

Very Cheap than Traditional Marketing:

Traditional marketing usually takes one of two forms. There is pay-per-click, which is where the advertiser pays the publisher if someone clicks on their ad. This is also where most advertising occurs. However, it is also very expensive when compared to pay-per-impression, which is where traditional marketing takes place with social media. It is where small companies take advantage of small networks such as Twitter, YouTube, Facebook, and Google+ to gain exposure to their brand awareness.

For startups, traditional marketing costs less because there is no upfront fee for the company. However, these are two different forms of advertising. Before you can start advertising, you must learn how to effectively create content, which is also known as SEO content. Once you have a well-established online presence, you can begin to pay to have ads placed on your website. Unlike traditional marketing, the start-up can generate leads and traffic on their own.

Reach Target Markets Effectively

The other aspect that sets digital marketing apart from traditional marketing is its ability to reach target markets effectively. Unlike in the past, where small companies could only dream about reaching a wide variety of clients, the world is full of opportunities for businesses of all sizes now. With the internet, it has become possible for startups to reach into markets that were previously inaccessible. This aspect alone makes digital marketing for startups so important. If the business cannot advertise in markets that they may not even know about, then they will never achieve their goals.

To Manage the Budget

The biggest downside of using traditional methods of advertising is the costs involved. Many small businesses do not have the budget to hire a marketing team and they would miss out on some of the best opportunities to generate leads and traffic. However, by using digital marketing strategies, these startups are able to manage their budgets better and they have more opportunities to choose their clients.

In addition to managing budgets, many startups find themselves stuck in the rut of adhering to cookie-cutter website designs and low-cost search engine optimization campaigns. Although this is effective in bringing in traffic, these websites usually fail to attract visitors who are interested in the products or services offered by a business. Because search engine optimization requires changes to be made on a regular basis, it can put a significant financial strain on startup budgets. By switching to more affordable methods of online marketing, startup entrepreneurs can free up capital to work on product development and advertising campaigns that bring in more leads.


In conclusion, it is very important for startups to implement a digital marketing strategy that will allow them to get online and remain visible to their target audiences. These strategies are essential for achieving long-term success. By properly planning, implementing and monitoring online presence, companies are able to successfully promote their brand to consumers. By effectively using digital marketing solutions, businesses are able to lower marketing costs and generate higher revenues from existing customers.